We help illuminate and invent the future

Research Offerings

 
 

Qualitative & Ethnographic Research

Research is at the heart of what we do. We utilize a myriad of methods from traditional focus groups to in-home ethnographies to uncover proprietary insights. With vast experience across industries, countries and markets – both B2B and B2C - we design, execute and manage research plans to drive at the pertinent information you need to understand your customers at a deeper level.

  • IDIs, Dyads,Triads

  • Focus Groups

  • Shop-alongs

  • Digital/Mobile Research

Brand &
Design Strategy

Using insights and human-centered design techniques, we help translate your customers’ needs into game-changing offerings. Our expertise in design and research coupled with business acumen provides the foundation from which we collaboratively develop solutions that drive growth and profitability.

  • Ideation/Co-creation workshops

  • Product Concept Development

  • White space identification

  • Customer experience journey mapping

  • Customer empathy workshops

  • Customer Segmentation

Innovation
Strategy

We believe that everyone can be innovative. Similar to building any skill, it requires guidance and practice. We help companies develop the vocabulary, culture and structure needed to develop these capabilities internally. When you can reliably and repeatably develop innovations that delight your customers in new ways, you have a sustainable advantage over the competition.

  • Competitive analysis

  • Innovation Audit

  • Innovation Portfolio Development

  • Organizational Capability Building

  • Innovation Leadership Development